Anyway, here are the two latter images that have earned me this feedback and here is what I have had to say in my assignment:
Me, being in a hurry to get this unit over and done with, accidentally uploaded this assignment without the suggested changes to the poster design. As a result, my assessment was marked ‘Incomplete’. The next few pages consist of the ‘hero’ images and magazine ads (for a likely IT or graphic design magazine.
This ‘hero’ image consists of three groups of layers:
• The iSmell background: pink and purple colour scheme (symbolises nice smells which go with the colours of the iSmell prototypes, and also with a sunset or sunrise in the tropics), the gradient goes from darker to lighter.
• The iSmell Prototypes: three prototypes - The Drop (to symbolise the life-giving drop of water), The Genie Bottle (symbolising ‘wish fulfilment’) and The Dubai Sail (reminiscent of the Burj Al Arab Hotel which takes on the appearance of a sail boat).
• The iSmell text: Light heading and subheading on a dark background.
With the exceptions of the iSmell Prototype, the colour scheme of this image is the opposite of the previous one:
• The iSmell background: Still a pink and purple colour scheme but this colour scheme is more reminiscent of a sunset or sunrise, depending upon which direction you are looking, and what time of
the day it is.
• The iSmell prototypes: same devices but different backgrounds.
• The iSmell Text: Dark heading and subheading on a light background.
The images below are the full magazine ads for a likely IT magazine. People in the IT industry were probably likely target markets. However, a B2B client could also be a travel agency or tourist bureau trying to promote their location over the Internet;and the end-user could also be someone planning to visit a particular location and wants to prepare oneself for the 'culture shock' they are likely to experience. 😁
While Ms Campbell suggested a white background with plain black text, I felt the current colour scheme would be more appropriate. However, my dear followers, take a look at the ads themselves and you be the judge.
cheers,
Colleen 👩👳👸
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