Create and manipulate complex layouts - Part 2

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31187a - Progress Challenge 02

By Colleen Sedgwick

Design and layout exploration

This progress challenge requires you to provide visual and written evidence of the design exploration processes and ideation (idea generation) processes you experienced in creating concepts for your brochure and travel guide. You are required to provide:
ü      A two page A4 landscape mood-board showing at least five reference images and inspirations you used in coming up with a concept for your brochure and travel guide.
ü      A checklist listing the elements (photographs, artwork, and illustrations) needed in your travel guide and brochure.
ü      At least three sketches or mock-ups of design ideas you did not choose to implement for either your brochure, travel guide or both, to show you explored different possibilities
ü      A photograph, scan or image of a mock-up of the design concept you chose to expand and implement for your brochure.
ü      A photograph, scan or image of a mock-up of the design concept you chose to expand and implement for your travel guide.
TIP: Navigate to the student forum to engage in the discussion with your peers.

Answer

Ulladulla (NSW South Coast)[1] is the place I am promoting in this brochure.  It is a place dear to my heart – it was one of many destinations for our family camping (and road) trips, a place where my parents had retired, and my sister (and her own family) had lived for several years.



Figure 1: Map of Ulladulla and surrounds, c/o https://www.google.com/maps/@-35.3400417,150.4532272,14z?hl=en-AU; accessed Saturday, 28 May 2016 at 11:41:06 AM

Part 1: Mood boards for brochure and for travel guide


Part 2: Checklist

Photographs

ü      Natural:
o       Beaches
o       Bush/hinterland e.g. Pidgeonhouse Mountain?
o       Flora and fauna
ü      Commercial:
o       Restaurants/dining
o       Ulladulla Township
o       Milton[2]
o       Markets – Milton, Ulladulla, Mollymook[3]
o       NYE fireworks
o       Blessing of the Fleet

Art work:

ü      Ulladulla Tourist Information Centre logo
ü      Sedgie Art logo
ü      Backgrounds
ü      Maps/info graphs
ü      Puzzles and fun things for the kids?

Text:

ü      Titles
ü      Subtitles
ü      Text
ü      Subtext
ü      Contact details, website
ü      Logos


Part 3: Sketches and/or mock-ups

(Of ideas I chose not to implement)

Example 1: brochure (diagonal)



Example 2: Brochure (circular)

Example 3: travel guide (diagonal)



Example 4: Travel guide (circular)

Part 4: Ideas I did choose to implement (for brochure)

Example 1: brochure (Rectangles)





Part 5: Ideas I chose to implement (for travel guide)

(Example 2: Rectangles)









[1] Wikipedia (2016): ‘Ulladulla, NSW’ in https://en.wikipedia.org/wiki/Ulladulla,_New_South_Wales; accessed Saturday, 28 May 2016 at 11:53:36 AM; see also Visit NSW (2016): ‘Ulladulla’ in http://www.visitnsw.com/destinations/south-coast/jervis-bay-and-shoalhaven/ulladulla; accessed Saturday, 28 May 2016 at 11:57:17 AM;
[2] Visit NSW (2016): Milton in http://www.visitnsw.com/destinations/south-coast/jervis-bay-and-shoalhaven/milton; Saturday, 28 May 2016 at 12:18:27 PM
[3]Shoalhaven Holidays (2016): Visitor’s Guide in http://shoalhavenholidays.com.au/wp-content/uploads/2012/09/2016_visitors_guide_WEB_map.pdf; accessed Saturday, 28 May 2016 at 12:09:59 PM; see also Visit NSW (2016): Mollymook Beach, in http://www.visitnsw.com/destinations/south-coast/jervis-bay-and-shoalhaven/ulladulla/attractions/mollymook-beach; accessed Saturday, 28 May 2016 at 12:14:17 PM

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