Create designs for contemporary frameworks - 02

31186 - Progress Challenge 2

By Colleen Sedgwick

Design exploration and mock-ups

This progress challenge requires you to describe the design exploration process you undertook in choosing the concept you will be implementing for your design project. This involves providing the following elements:

1.1 Two A4 landscape mood-boards showing at least 8 images that served as your inspirations in coming up with ideas for the project.

1.2 At least two rough sketches of design ideas that you did not choose to implement for each of the storybook advertisement or poster you came up with (two for advertisement or poster 1, and two for advertisement or poster 2)

1.3 A report describing how you assessed and chose which idea you wanted to implement, this may revolve around the following:

1.      The technical complexity, skill or time constraints in implementing the idea
2.      The coherence and relationship of different graphic elements with one another
3.      Effective use of design principles and elements
4.      Their potential to meet the design brief and communication objectives

1.4 Provide one mock-up/final sketch for each of the designs you eventually chose and wanted to use for this project (one for the first story advertisement or poster 1, and one for the second story advertisement or poster 2).

TIP: Navigate to the student forum to engage in the discussion with your peers.

Answer

Part 1 - Mood Boards

Part 2 – Designs I chose not to use

One of these is the first sketch of The Prodigal Son, where the father is welcoming his ‘wayward’ son into the family home, and is giving him a hug. 

The other one I chose not to use was the first one of The Legend of the Boy and the Eagle (though I might use that for another time)

Part 3 – Technical Constraints in choosing my designs

I chose not to implement this first one (for The Prodigal Son) because I was concerned that it might not meet the brief objectives and/or communicate the ‘right message’ (after I did this drawing, I realised that it looked like one of the father’s hands was near a place it shouldn’t be, and this was something I didn’t wish to ‘promote’).  Hence, I had to re-do this design.

I am unsure with the 1^st one (of The Legend) – It is a silhouetted version of the boy, with the eagle on his shoulder, and with a bow and arrow.  I liked the idea of the silhouetted figure personally, but wasn’t sure as to whether or not it would be suitable for a children’s book (young children usually prefer something more ‘colourful’).

Part 4 – Mock-ups and final sketches