31189a - Progress challenge 04

Theme park platforms

NOTE: This challenge will help you complete assessment 4.

Choose a popular theme park. It can be in Australia or overseas.

Identify each web environment that is connected with the park.

For example, it may have a main website, a mobile, app, social media presence, a game and so on. List each web environment and specify its individual interactive features, functionality and navigation, and its relationship to the product being promoted.

Determine if there are any levels of access permission needed. For example, a members-only section to reward paid members.

Present this information in any creative way – chart, poster, written document (one page).

Answer

I have chosen Disneyland[1] – part of the well-known Disney ‘empire’, and one of the world’s most established theme parks.  There are no Disney theme parks yet here in Australia, the first two were in the USA (Anaheim and Orlando) and there were subsequent parks in Paris, Hong Kong and Japan, amongst others[2].

I found the official site for the original Disneyland Park here: https://disneyland.disney.go.com/destinations/disneyland/.

Social media presences can be found through Facebook[3], Twitter[4], Instagram[5], and YouTube; and they have a blog as well[6].  Both the official site and blog have videos you can watch to help plan for your trip there[7].  There is also a Disney App[8], which you can buy either through the Apple Store or through Google Play.

Overall, I find the website and blog easy to access and navigate.  For the official site, there are navigation panels at both the top and bottom ends – the top one has pull-down menus for ‘Destinations’ and for ‘Topics’.  The bottom one has links for privacy policies, help, ‘About Disney’, careers with the Disney Corporation, a contact page, a Disney family blog, Terms of Use, Legal notices, California Privacy Rights, Children’s Privacy Policy and Interest Based Ads.

I have not yet tried the phone apps: I do not normally use my iPod touch – which is like an iPhone without the actual ‘phone’ part – for Disney, unless I wanted to visit the resort and had to use the app to find where I am going.  The last (and only) time I have been there, I had a guidebook (The Rough Guide to the USA) to help me with that. J

Situated below is a site map for the official site.

You can sign up to a Disney account, which will give you access to extra information about planning your holiday there: https://disneyland.disney.go.com/login/

[1] https://en.wikipedia.org/wiki/Disneyland

[2] https://disneyparks.disney.go.com/resorts-parks-destinations/

[3] https://www.facebook.com/disneyland/

[4] https://twitter.com/disneyland

[5] http://instagram.com/disneyland

[6] https://disneyparks.disney.go.com/blog/

[7] https://www.disneyplanning.com/destinations/

[8] https://disneyworld.disney.go.com/guest-services/shop-disney-parks-mobile-app/