Should you judge a book by its cover? Part 2 - Daring to be Daggy

Book survey

Visual elements (cover)

These include text, graphics, colours, tone (light and dark), style, layout, and background. 

You can choose your answers ranging from: zero = Not at all suitable; 1-2 = just a little; three =Neutral; 4-5 = very suitable.

How suitable do you find the following visual elements to this topic:

1.                   Graphics (e.g. Illustrations, or photographs)

2.                   Colours – hues (e.g. red, yellow, blue etc); tones (light and dark);

3.                   Colour schemes (full colour, monochrome/black and white, grey-scale);

4.                   The background of the compositions (e.g. light or dark background, plain/patterned);

5.                   Text elements (font or typeface, spacing, size, legibility/readability);

6.                   Layouts (one column, two columns, three or more);

7.                   Titles, subtitles, Headings, and subheadings

8.                   The cover (front and back covers, blurb, spine)

Topic

Just say you were looking for information on peoples' fashion and dress sense, and you saw an advertisement for this book (online or in print).  You were asked what you thought of it, what would be your opinions of this ad?

Please choose your answer: zero = Not at all (or haven’t seen it); 1-2 = A little; three = Neutral (sometimes); four = sometimes; five = a lot (very much so)

To what extent to you find the topic and advertisement:

1.                   Mentally or intellectually, stimulating?

2.                   Educational?

3.                   Controversial?

4.                   Offensive?

5.                   Political?

How much information did you think was included on the topic (in the ad)?

1.    Relevance of information to the topic at hand: Zero = not at all; to 5 = very relevant;

2.    Depth and scope of information (how much have I included): Zero = no in-depth information to 5 = a lot of in-depth information

3.   How much information can you glean from this advertisement: Zero = none at all; 1-2 = a little; three = just enough; 4 = a lot; 5 = too much.

What are your thoughts on this topic?

The next few questions are about your thoughts on the idea of this text being a publication e.g. printed, online etc.

For this question: the answers range from: 0 = not at all; to 5 = very much so.

How much in favour are you towards seeing this as a:

1.    Printed publication (Book, booklet, as an article in a magazine or newspaper)?

2.    As an online publication e.g. on a website or blog or as an e-book?

3.    As an audio book (cassette or CD), mp3 download or podcast?

4.   As a video – online (YouTube, Vimeo), mpeg4 download or vodcast, on TV, or on DVD/Blue-ray?

For these questions, the answers range from: 0 = highly unlikely; 1-2 = slightly unlikely; 3 = neither likely nor unlikely; 4 = fairly likely; 5 = highly likely.

How likely are you to read this publication?

1.           Printed publication (Book, booklet, as an article in a magazine or newspaper)?

2.           As an online publication e.g. on a website or blog or as in e-book?

3.           As an audio book (cassette or CD), mp3 download or podcast?

4.         As a video – online (YouTube, Vimeo), mpeg4 download or vodcast, on TV, or DVD/Blue-ray?

How likely are you to subscribe to this publication?

1.                   In Print?

2.                   Online (through social media)?

3.                   Through an email newsletter?

How likely are you to purchase or financially support this publication?

1.         Directly – in a retail store, the markets, a charity store (like St Vincent’s de Paul)?

2.         Online or direct mail order – through Reader’s Digest, Amazon, Shopify, Blurb, Red Bubble, or Café Press?

3.         Via a paid subscription service e.g. Patreon?

4.         Via a once-off donation through PayPal?