Talking About Swiss Style: Wim Crouwel
Get past his accent and you will understand what he is saying (this man is from the Netherlands but uses a Swiss Style for his work). 😏
Published on 27 May 2015
Wim Crouwel is one of the most influential modernist graphic designers in the Netherlands. In the 1950s he personally made contact with exponents of Swiss graphic design. As part of his work as an independent designer and founding member of the internationally active firm Total Design, Crouwel developed a rational visual language inspired by Swiss Style. His imprint on the visual image of the Stedelijk Museum in Amsterdam lasted for over 20 years.
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