Create designs for contemporary frameworks - 04

Progress challenge 4

Technical report

By Colleen Sedgwick

This progress challenge requires you to create a technical report to verify if your designs were able to comply and address the technical requirements of the project. To do this, submit the following:
*      A written description showing how the resolution and colour mode of the digital design file would comply and address technical requirements of the project if it were to be delivered as electronic and printed adverts.
*      A written description showing a situation where you will need to save your design files as PDFs.
*      A written description showing a situation where you will need to save your design files as GIFs.
*      A written description showing a situation where you will need to save your design files as JPGs.
TIP: Navigate to the student forum to engage in the discussion with your peers

Answer

Depending upon your exact design, it is better to have a vectorised version of a digital design file rather than a rasterized one: the reason being is that rasterized images are built of pixels and become all blotchy (i.e. pixelated) when you try to increase the size of the image.  Vectorised images have the advantage over rasterized ones because they are made of points and paths and you don’t lose out on quality when you increase the size[1]
Colour modes – RGB (red, green and blue) colour modes are best for electronic adverts while CMYK (cyan, magenta, yellow, and black) are best for printed adverts[2].
To save design files in the following formats, here are the situations where you need to do so[3]:
*      As PDFs: if one is to save a document as a PDF (or Portable document format), the document is often one consisting of multiple pages, a lot of text and may have both raster and vector images.
*      As GIFs: to save as GIF (Graphic Interchange Format), files consist of indexed colour (which means it will save as a maximum of 256 colours) and are good for simple illustrations, logos and to upload to websites (particularly as a moving image that is not a video).
*      As JPEGs (JPGs): JPG (Joint photographic expert group) files are images which are built as the result of compressing images, making it easy to share these images without losing quality; one can upload photographs and similar images quickly and easily via a website.



[1] Open Colleges Australia (2014): 3.1 Graphic Objects in Module 3 – Graphic Design Basics: Create and Manipulate Graphics (CUVGRD501A); Pages 27-28.
[2] Open Colleges Australia (2014): 4.1 Technical Specifications in Module 3 – Graphic Design Basics: Create and Manipulate Graphics (CUVGRD501A); page 36.
[3] Open Colleges Australia (2014): 4.3 File Formats in Module 3 – Graphic Design Basics: Create and Manipulate Graphics (CUVGRD501A); page 40

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