Create designs for contemporary frameworks - 01

31186 - Progress challenge 1
Formalizing the design brief

This progress challenge requires you to create a formal written design brief based on the initial project details for the hypothetical design scenario. The design brief should include the following:

         The communication objectives of each of the advertisement that describes the target audience and the purpose and message of the designs.

         The technical requirements of the project that includes the delivery specifications and possible timelines for both advertisements.

         Creative objectives of the project that includes possible styles and creative approaches.

TIP: Navigate to the student forum to engage in the discussion with your peers.

Answer

 Communication objectives: 

A4 teaser for two different legends, fables or myths – a story book that advertises these books. 

         Target audience – school-aged children:  this is a picture book for school aged children, particularly for those in the Catholic (or Christian) education system.

         Myth/legend #1: The Legend of the Boy and the Eagle[1] – an ancient Pueblo (Hopi or Zuni) legend about a young boy who befriends a baby eagle, but is banished from the tribe for setting the eagle free (because he disobeys the tribal protocol).  He struggles to survive out in the desert but manages to, thanks to the eagle he had set free.

         Myth/legend #2: The Prodigal Son – a young man turns away from his family, but returns and is welcomed back into the home[2].

         Both stories, though they come from two completely different cultures, demonstrate the same point – about hardship, family, love, belonging and forgiveness. 

         Both stories are set in a harsh, desert-like environment, be it the American Southwest or the Middle East (during Biblical times), and show what can happen when one is either ‘cast out’ of society or turns away from it; goes away and has to fend for oneself.

Technical requirements:

         A4 sized advertisement for books, can be in RGB (as an internet-based advertisement) or CYMK colour formats.

         Release date of story books: 1^st July, 2016.

         Name of publisher: ACME publishing (squarish, solid-looking font to be used).

         Name of designer: Colleen Sedgwick of Sedgie Art.

         Creative objectives: colourful book covers and catchy story-lines and titles; desert-like scenery

The following pictures aren't currently available but here are the picture credits:

1. Picture 1: c/o Wikipedia: The Legend of the Boy and the Eagle in https://en.wikipedia.org/wiki/The_Legend_of_the_Boy_and_the_Eagle;
2. Picture 2: Wikipedia (2016): Parable of the Prodigal Son, taken from Luke 15.1-32, New Testament, Holy Bible; in https://en.wikipedia.org/wiki/Parable_of_the_Prodigal_Son; accessed Saturday, 30 April 2016 at 9:15:20 AM;

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[1] Couffer, J (1967): The Legend of the Boy and the Eagle in

https://en.wikipedia.org/wiki/The_Legend_of_the_Boy_and_the_Eagle; see also http://www.imdb.com/title/tt0061904/; and Riordan, H (2009): Legend of the Hopi Boy and Eagle, in YouTube: https://www.youtube.com/watch?

v=aMoIGw8ewkk;

[2] Wikipedia (2016): Parable of the Prodigal Son, taken from Luke 15.1-32, New Testament, Holy Bible; in https://en.wikipedia.org/wiki/Parable_of_the_Prodigal_Son; accessed Saturday, 30 April 2016 at 9:15:20 AM; See also Wellman, J (2014): Parable of the Prodigal Son, in Christian Crier,  http://www.patheos.com/blogs/christiancrier/2014/04/22/parable-of-the-prodigal-son-summary-meaning-and-commentary/; accessed Saturday, 30 April 2016 at 9:32:53 AM