Analyse specific behaviour for consumer markets - Part 2: Report
Yes, this is an essay or a report.
Diploma of Graphic Design
I won't post it all there but may upload it to Google docs perhaps. You can see it here in Google Drive.
And here is the feedback I got for it
Assessment Feedback / Assessment #30532/02
consumer behaviour. You have looked at past marketing activities, analysed the organisation with a
SWOT analysis. Addressed legal and ethical issues regarding the collection of this data and marketing use.
could back this up with strategies that address the innate and acquired needs of consumers and appeal
to the motives that influence their decision-making. In other words, why is direct mail still popular and preferred over email? Conducting your own interviews could help with this, gathering qualitative
research.
Could also contribute original, creative ideas of your own for future marketing strategies, not just what has been done in the past by the organisation.
Diploma of Graphic Design
BSBMKG402B Analyse consumer behaviour for specific Markets
Assessment 4: 30532/02
I won't post it all there but may upload it to Google docs perhaps. You can see it here in Google Drive.
And here is the feedback I got for it
Assessment Feedback / Assessment #30532/02
Overall Assessment - Outstanding
# 30532/02
Resubmission: N
By: Colleen Sedgwick
For: April Solomon
Student Number: E0498336
Grade: D
Subject: BSBMKG402B Analyse consumer behaviour for specific markets
Date: 2.4.16
PART A
Well done validating your consumer profile with extensive research. You have identified trends andconsumer behaviour. You have looked at past marketing activities, analysed the organisation with a
SWOT analysis. Addressed legal and ethical issues regarding the collection of this data and marketing use.
PART B
You have given marketing recommendations using research and success of past examples. Howevercould back this up with strategies that address the innate and acquired needs of consumers and appeal
to the motives that influence their decision-making. In other words, why is direct mail still popular and preferred over email? Conducting your own interviews could help with this, gathering qualitative
research.
Could also contribute original, creative ideas of your own for future marketing strategies, not just what has been done in the past by the organisation.
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