2D and 3D applications - Progress Challenge 01

30534a - Progress challenge 1

By Colleen Sedgwick

Formalising the design brief

This progress challenge requires you to create a formal design brief for the hypothetical scenario that requires you to design at least one graphic element/artwork that will be a 2-D/print and one graphic element that will be a 3-D installation or signage.  The formal design brief must include the following:

1. The communication objectives of the project and the audience it is trying to target.
2. The technical requirements of the project describing the delivery and output specifications, and the resources (time and budget) it may need to be completed.
3. The creative requirements of the project describing the style and environmental considerations for the 2-D and 3-D artwork.

TIP: Navigate to the student forum to engage in the discussion with your peers.

Answer

Sedgie Art is a dynamic studio situated in the heart of Sydney, which seeks to make its presence felt wherever it goes.  The motto for Sedgie Art is ‘A Piece of my Art’, and products are available online through Red Bubble, Café Press and Vistaprint.  They also advertise via Facebook, LinkedIn, YouTube, and Google.

Requirements

3D outdoor signage

I would most likely choose a hanging wooden frame on a bracket attached to the outside of the shopfront.  For glass windows, I would choose a window decal, which may be either vinyl or frosted glass.

Indoor/corporate signage

Office/reception area and shopfront

For the wall, I would put up a decal (of the paint tube) or have it silk-screened and made into a canvas frame backed onto a wooden frame, and then glued to the wall.  For the front of the desk, the letters may be carved into the wood panelling, or silk-screened.

2D items

These include stationery, and online displays of the logo.   The outputs of the logos are either RGB for web and email, and CYMK for print design (say, on letters, postcards and other print items).  Colour scheme is either black and white, or mostly blue.

Time frame and budget

3D outdoor signage and display

1. Manufacture of signage: 20 hours x $75 per hour = $1,500
2. Installation: 5 hours x $60 per hour = $300

Indoor signage

1. Picture frame: $100-200 (if not more); vinyl decals – roughly $125 per metre;
2. Cladding: 20 hours x $75 per hour = $1,500
3. Installation: 8 hours x $60 per hour = $480
4. Printing: Stationery: up to $200.

Time limit

1. Up to three months, and a budget of up to $5,180

See below for possible logo designs