Photomedia - Part 8

Example of a brief

Target Audience

• Primary audience (client): Sea Life Melbourne Aquarium or Sydney (Darling Harbour¹).
• Secondary audience: customers/visitors to an Aquarium;
• Stakeholders (Government Departments, NGO'S who would work with Sea Life, like the NSW Department of Agriculture and Fisheries²).

Objectives

Design poster promoting shark conservation³ and education⁴: for instance - a poster aimed at altering the public perception of sharks.

Timeline or Schedule (Design process)

1. Research 'facts' and evidence (doing right now - 11/17/15 at 17:23:43),
2. Establishing project requirements (what I have to do to capture those images), brain storming and mind mapping, mood boards, drafting ideas (thumbnails), image compositing and experimentation;
3. refining the concept (getting feedback); final concepts (adding texts to images).

Development and Milestone Stages

• Capture image(s) – travel to location (already achieved);
• Organise and composit image(s) – have already done so through experimenting and my 'production blog' (see Progress Challenge 07)
• Create Poster layout, add text and images
• Final presentation

Description of style, look & creative direction of the piece

Again, it would depend upon the goals of the client or primary target audience: For instance, the goal of Sea Life Trust would be to educate the public about the species they are doing their bit to protect – would an infographic of shark populations (photographs) be useful in this case. I want it to be similar to this⁵.

Materials, equipment, technologies

• Hardware: Olympus digital camera – for capturing images; Computer: Dell Optiplex 780 to process pictures and design documents
• Software: For photoimaging: Photoshop and/or Lightroom (Adobe); in the past (before I had the Adobe Creative Cloud) I used Roxio Photosuite (which I had prior to starting the Diploma course); For my poster design: InDesign

Delivery and Output requirements

1. Travel to location (done that);
2. Achieve milestone stages;
3. Choose images for layout;
4. Depending on what output they want – RGB (for on screen), CMYK (for print);

Examples

These are both examples of what I had previously uploaded.

1. Shark in the bathtub – Bloodbath;
2. Octopus in the toilet – In a Toilet Near You 

1https://www.sydneyaquarium.com.au/

2http://www.dpi.nsw.gov.au/fisheries/info/sharks and

3Sea Life Trust (2014): No Shark Cull, http://www.sealifetrust.org.au/cause-view/asdfasd-asdfasdf

4http://www.sealifetrust.org.au/cause-view/rethinking-public-education-sharks;

5Example of how I want my work to look: http://www.dpi.nsw.gov.au/fisheries/info/sharks/tips-to-reduce-your-risk-of-shark-attack; http://www.dpi.nsw.gov.au/__data/assets/pdf_file/0017/304415/SharkSmart-brochure.pdf)